Intel & Toshiba: The Beauty Inside

How do you take one of the most iconic marketing campaigns of all time, Intel Inside, and make it relevant for a new audience? We created a new form of entertainment called Social Film - Hollywood content blended with social media so fans could play a role in the film. The initiative achieved double digit increases across all key brand metrics, exceeded sales KPIs, and won major industry accolades including an Emmy award for “Outstanding New Approach” and Cannes Grand Prix Lions in three categories (Film, Interactive, and Branded Entertainment).