Manscaped: Super Bowl

How do you change deeply ingrained perceptions as a brand evolves from a DTC disruptor known for groin grooming into an omnichannel leader in full body grooming? Hair Ballad brought unwanted hair to life in a musical anthem that was impossible to ignore. Anchored in our new Mancare Your Everywhere™ platform, the campaign extended beyond a :30 Super Bowl spot into a full ecosystem of social content, influencer collaborations, and cultural moments.